Week 7

There really is an app for almost anything, even when there shouldn't be.

VS

Look at the difference in the advertisements.

The Nokia commercial uses high graphic and loud music to attract the audience attention to functions of the phone but the iPhone commercial uses simple introduction by showing the audience it’s application.

We see a lot of commercials that uses cool and high-end graphics to promote a product, especially from handphone industry, and personally I feel that it’s not a wonder. Multimedia is highly used to promote technological products, even in movies. When all our sensory elements are met, the product would be able to engage us. Also, humans are always improving and we seek out for new things as an outbreak from the common things. Hence, when high-technological multimedia is made use, we would tend to be more attracted by it.

Well, for me, the initial reaction to the two advertisements was that I found the Nokia commercial really interesting and cool. It definitely captured my attention and aroused my curiosity to continue watching the video. In comparison, the iPhone advertisement was a little dull and if I am not interested in getting a new phone, I would most probably miss the ad and know what iPhone has to offer.